ALL POSTERS.COM (launch)

Product: encyclopedic assortment of posters, frames and wall art

Objectives:

• firmly plant the brand as the primary online source for posters as an essential element of interior decor
• convey the availability of vast assortments of posters online without overwhelming the reader
• create distinctly personal interior photography in juxtaposition to the repetitive nature of the poster assortments
• appeal to an audience of students and young adults