ALL POSTERS.COM
(launch)
Product:
encyclopedic assortment of posters, frames and wall art
Objectives:
firmly plant the brand as the primary online source for posters
as an essential element of interior decor
convey the availability of vast assortments of posters online
without overwhelming the reader
create distinctly personal interior photography in juxtaposition to
the repetitive nature of the poster assortments
appeal to an audience of students and young adults
