ART.COM
(launch)
Product:
encyclopedic assortment of fine-art prints,
posters and frames
Objectives:
establish the brand as the primary online source for well-priced
fine-art prints and posters
convey the availability of a vast assortment of art prints and
posters on line without overwhelming the reader
create distinctly personal interior photography in juxtaposition
to the repetitive nature of the art print assortments
appeal to a mature audience, and to business people with high-end
offices and homes
