BARBEQUES GALORE
(launch)
Product:
cooking grills from entry level charcoal to luxurious
outdoor gas kitchens; proprietary and national brands
Objectives:
position grills as fascinating, sexy, and aspirational products for a
wide spectrum of male customers
differentiate between the sometimes similar looking proprietary
brands, facilitating comparisons of features
create a starting point for dialogue between potential customers
and in-store sales representatives
upsell and promote customization
