BENEFIT COSMETICS
(redesign)
Product:
proprietary cosmetics and skin-care
Objectives:
project the brand's camp and edgy humor as the key to appreciating
the product assortment
create a bridge to the customer through the introduction of vintage mannequins as her stand-in
generate excitement regarding new product introductions
function as both a retail traffic-driver, and a promotional brochur
distributed at points-of-sale
assert the brand's authority on skin care and cosmetics through
tips on regimens and techniques
