BOUDIN SOURDOUGH BAKERY
(redesign)
Product:
baked goods in the San Francisco sourdough
artisanal tradition
Objectives:
build on the brand association with San Francisco's reputation as
a fine-food center
introduce novelty baked goods without diminishing the brand's
authority in sourdough bread
position basic baked goods as a gift product as well as a staple
convey that the brand bridges honored tradition and
contemporary vitality
