NICKELODEON
(launch)
Product:
TV character-branded toys and apparel for children and adults
Objectives:
create a catalog enjoyed by young children but shopped by
parents and younger teenagers
differentiate the sweetness of some character-driven spreads from
the wildness of others, and maintain an overall brand identity
refrain from hard-selling and over-promising; don't confuse the
characters and their products
reflect the diversity of the channel's viewers, refraining from
idealized models
