WINDSOR VINEYARDS (redesign)

Product: Sonoma County wines with personalized labels and wine
country gift baskets

Objectives:
  • take a product-driven catalog toward a more upscale
    lifestyle-driven look
  • project the unique sensibility of California's wine country in
    settings, styling, and casting
  • design elements and produce photography that could also be
    reconfigured for a corporate gift catalog  
  • simplify and clarify the complex order form, detailing the
    patchwork of state regulations on wine shipments