Direct Mail ROI Calculator

Enter your stats, check the channels you currently use, and compare results across all four channels.

Binger
Current Stats
$
Your Channels — check the ones you currently use
✓
📧 Email
Campaigns & newsletters
$
Rates fixed at industry averages: 35% open → 5% CTR → 2.5% conversion.
📚 Catalogs
Full-size or mini catalogs
$
%
Industry range: 0.5% cold prospects · 4–8% existing buyers · 3% conservative blended average.
📮 Postcards
Direct mail postcards
$
%
Industry range: 0.5%–2% typical · higher for strong offers or existing buyers.
📱 Social Media
Meta (Facebook / Instagram)
$
x
Results shown are per month. 2026 Meta ecommerce benchmark: ~2x blended ROAS (Triple Whale, 35,000 brands). Strong performers reach 3x–5x.
Results
Your current results
Industry-average projection if added
Catalogs
Catalog Program
Pieces mailed—
Opens (90%)—
Orders—
Gross revenue—
Production cost—
Net Revenue
—
—
Postcards
Postcard Program
Pieces mailed—
Opens (90%)—
Orders—
Gross revenue—
Production cost—
Net Revenue
—
—
Net Revenue by Channel
Email rates are industry averages (35% open, 5% CTR, 2.5% conversion). Direct mail uses your entered cost and response rate. Social uses your entered ROAS and budget. Unchecked channels show projections using industry-average defaults based on your house file and AOV. Results will vary based on list quality, creative, offer, and seasonality.
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