Benefit Cosmetics

Benefit Cosmetics is a playful and innovative beauty brand known for its unique approach to makeup and skincare. Founded in San Francisco, Benefit combines high-quality formulas with quirky packaging and a sense of humor, making beauty fun and accessible. Known for bestselling products like their Brow Collection, Hoola bronzer, and They’re Real! mascara, Benefit offers solutions for everyday beauty needs with a focus on enhancing natural features. With a strong global presence and a commitment to inclusivity, Benefit continues to empower individuals to feel confident and fabulous.

What We Did:

- Catalog/Brand Concepts
- Catalog Launch
- Catalog Design
- Photo Art Direction
- Catalog Production