Branding: Let's take a deep dive into your brand story, brand attributes, mission, vision, tagline, and all visual branding elements. Read More >

Direct Marketing Strategy Audits: Whether it’s email, social media, SMS, catalogs, postcards, etc. it’s always a smart idea to review what you’re doing and how each channel is performing... Read More >

Process & Team Efficiency: When we evaluate teams, we meet with each person, interview them, ensure that they are happy, satisfied, and doing what they do best... Read More >

Merchandising & Pricing: Picking, pricing and presenting the right merchandise requires knowledge of your customer, categories and marketplace but many merchants don't take the time to understand their customer, their market, and their competition... Read More >

Customer Data Optimization for Targeting & Reactivation: How can we turn your single buyers into multi-buyers? How can we turn your minnows into whales? How can we reward your best buyers so that they become even more loyal? Read More >

Creative/Copywriting/Photography/Production/List Services: We guide our clients through the full creative and production process, from schedules, staffing, and vendors to proofing, color review, mail planning and list services, and post-mail analytics... Read More >

Vendor Selection & Management: If you’re thinking of launching a direct mail program, there are many decisions to be made before you begin, allowing you to be “ready for anything” along the way... Read More >

Budgets, Roadmaps & Campaign Planning: Whatever your ideal timeline is, we can work with you to make your direct marketing strategy a success. The bottom line here is that, together, we can make your efforts pay off—but not without a plan, a roadmap, and a budget... Read More >





Thoughts on Direct Marketing

Today's direct marketing initiatives look pretty different from yesterday's. Whereas it used to be all about catalogs, that's no longer the case. Costs have skyrocketed for paper, printing, and postage, and the effectiveness of catalog marketing is not where it used to be. We believe that for many brands, catalogs still have a place in today's marketing mix, but we don't go into every client relationship assuming that a catalog is the right tactic.

This is why we have broadened our horizons and have spent significant time exploring, researching, and understanding the full range of direct marketing initiatives: targeted postcard campaigns, mini lookbooks, alternate trim sizes, more economical paper options, combined/shared mailers, etc.

When we work with our clients, looking at every possible type of marketing is always a part of our initial research. If you haven't tried any direct mail tactics, let's explore whether they might be a good fit for you. For clients who are already mailing catalogs, we take a deep look at your strategy to be sure you're getting the most bang for your buck. We'll look at your circulation, page counts, trim sizes, paper, printers, photographers, copywriters, production schedules, and every other aspect of your direct marketing to determine if we can help you to be more efficient and more cost effective.

Finally, we believe that fully understanding your customers is the key to success, no matter how you're marketing to them. Who are they, how do they buy, when do they buy, what do they buy, how often (and after how long) do they come back, what types of marketing do they respond best to—and we strongly believe that turning your one-time buyers into multi-buyers is a smarter (and far less expensive) tactic than solely looking to acquire new customers.

If you need this level of deep research and understanding, we may be a great fit to work together. We look forward to helping you turn up your marketing to 11.