Brands We've Worked With
You've invested in print. We make it perform. Three decades of catalog strategy, offer economics, and direct mail creative — built to generate measurable returns for established mailers and brands launching their first direct mail program.
For most of our clients, we don't just advise—we do. From brand positioning and customer data strategy to creative direction and press management, every engagement is hands-on with senior-level strategists, designers, and production staff.
We start with deep research into your customers — who they are, what they buy, when and why — and then we create a direct marketing strategy built on that foundation. We look at every channel: email, social, SMS, catalogs, postcards, mini lookbooks. If it can get a response, we're studying it, testing it, and maximizing it.
From art direction and copywriting to photography, prepress, and vendor management — we guide the full creative and production process. With close relationships across photographers, writers, printers, paper distributors, and prepress vendors, we save clients time and money without sacrificing quality.
How do you turn single buyers into multi-buyers? Minnows into whales? We dig into your database — purchase history, frequency, recency, spend — and build segmentation strategies that reward your best buyers and reactivate the ones who've gone quiet. The real money is in the list you already have.
We evaluate your team, meet with each person, and rebuild workflows so everyone is doing exactly what they do best. The result: faster production cycles, fewer costly mistakes, and a team that's energized rather than overwhelmed — all without adding headcount.
Let’s face it. Direct marketing isn’t what it used to be. Paper is expensive. Postage is through the roof. Response rates aren’t what they once were.
Does that mean catalogs are dead? Not a chance. They still work — but only if you’re smart about how you use them.
We don’t walk into every client relationship saying “you need a catalog.” That would be lazy. Instead, we look at every weapon in the arsenal — postcards, email, social, video, mini lookbooks, shared mailers. If it can get a response, we’re studying it.
And when we sit down with a client, the first thing we do is get into the numbers. What’s working… and what’s bleeding you dry.
We dig into your numbers — who you're mailing, how often, at what cost, with what results. If you're bleeding money anywhere, we find it in week one.
We develop a direct marketing roadmap tailored to your brand — channels, cadence, creative direction, vendor recommendations, and a budget that ties to outcomes.
Your campaigns never get handed off and forgotten. We stay hands-on through creative production, press checks, and deployment — protecting quality at every step.
Post-campaign analytics, attribution, and honest performance reviews. We tell you what worked, what didn't, and exactly what to do differently next time.
I didn’t take the usual path to running a direct marketing agency. I grew up bouncing between the San Francisco Bay Area, Zurich, and Brussels — and maybe that’s why I’ve always been curious about different cultures and how people across the globe think, what they buy, and why.
After studying graphic design at California College of the Arts, I cut my teeth at Pentagram in San Francisco — where I realized something that would shape my entire career: great creative is worthless if it doesn’t move the needle.
“Great creative is worthless if it doesn’t move the needle — that’s when I realized the power of blending design with data, art with results.”
By 1991, I launched my own agency. Along the way, I co-founded Catalog Spree — the app that brought 350+ digital catalogs to tablets and mobile phones, years before mobile-first was a thing. I’ve also served as Director of Creative at Gump’s and led creative teams at SysIQ and CohereOne.
Since 2018, I’ve focused exclusively on catalog and direct mail brands — bringing smarter strategy, stronger creative, and print programs built to generate a measurable return.
These days I call Asheville, North Carolina home. Living here in the mountains, the natural beauty, the creativity, the food and music scenes, and the temperate climate all combine to remind me how important a balanced life is — and how much better the work gets when you’re living one.
Our wheelhouse is established catalog and direct mail brands doing $5M to $50M+ a year — companies with existing programs, known customer files, and print history we can build on. That’s where we move the needle.
We are not an order-taker agency. We think, we strategize, we tell you the truth even when it stings — then we hand you a plan that multiplies the value of every dollar you put into print.
Our engagements typically start with a one-year commitment. In twelve months we’ll transform your marketing — or you’ll never want to work with another advisor again.
If you’re under $5M but ready to scale, reach out. We’ve made exceptions. We also occasionally work with brands launching their first direct mail program — if you’re serious about making print a core part of your strategy, we want to hear from you.
Each year we take on only three to four clients for full creative work — catalogs, direct mail concepts, design, art direction. When those slots are gone, they don't reopen until the following year.
Check Availability →We read every message and respond personally. If you're thinking about working together — or just want to talk strategy — reach out. We're good listeners.
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